Limited to 3 operators · FL Gulf Coast only
Pioneer pricing for the first 3 Florida Gulf Coast roofing operators.
$1,500/mo for 6 months. You get the full Roof Signal system. We get a case study. Price steps to $2,000 at month 7 — locked in writing.
Book a 30-min discovery callWho this is for
- Hispanic-owned or Spanish-speaking-operated roofing business
- Service area on the FL Gulf Coast (Bradenton / Sarasota / Tampa / Fort Myers)
- Owner is the primary decision-maker — no committee approval needed
- Currently spending ≥ $2,000/mo on marketing (ads, Angi, brokers, or a combo)
- Reachable — you pick up calls and respond to proposals within 48 hours
- Willing to share lead and job data so we can measure QER accurately
Who this is not for
- Franchises or owner-operator franchisees
- Contractors outside the FL Gulf Coast footprint
- Businesses needing website-only or one-time project work
- Operators unwilling to provide ad-account access
The full Roof Signal system
Storm-triggered ad shifter
NOAA-watched. Auto-shifts ad budgets during FL weather events — typically within 60 minutes of a watch or warning being posted.
Bilingual lead intake + routing
Spanish caller → Spanish rep. English caller → English rep. Under-60s SMS acknowledgment. Every lead logged in HubSpot in both languages.
Pipeline attribution dashboard
Ad click → call → estimate booked → contract signed. You see the cost per booked job, not just impressions. Updated weekly.
Review loop automation
48h post-job SMS in the customer's language asking for a review. Response rates are 2–3× higher in-language than English-only.
Bilingual site + landing pages
Spanish toggle on all client-facing pages. Lighthouse ≥ 90 mobile score — because Google penalizes slow contractor sites directly in Local Services rankings.
Weekly automated report
Monday 8 AM ET. PDF delivered to your inbox. Plain-English commentary on what moved and what didn't — no dashboards to log into.
Monthly strategy call
45 minutes. Partner-led. Data-first — your Looker dashboard is the agenda. What to shift, what to cut, what's coming this month weather-wise.
Ad spend is separate. You fund your own Google / Meta accounts directly — we manage them under your brand, not ours. Viza never holds your ad budget.
What makes this “pioneer”
Price
$1,500/mo × 6 months
Standard rate is $2,000/mo. Pioneer rate is locked in writing — it steps to $2,000 at month 7 per the contract.
Exclusivity
10-mile radius
We will not onboard a competing roofing operator within 10 miles of your primary service area for the duration of your contract.
Case study
Data collaboration
You share lead and QER data for 3+ months. We publish the story (anonymized or named — your choice). You get proof. We get a case study.
Quarterly review + pivot clause
Every 90 days, we review Qualified Estimate Requests (QER) against the target in your contract. If we miss by more than 15%, you can terminate without penalty or request a full scope pivot — no exit fee, no lock-in extension.
For clients who want a harder commitment: we also offer a “next month free” version for engagements at month 6 or later. Ask about Version B on your discovery call.
Frequently asked questions
Who owns the data?
You do. Your ad accounts stay in your name. Your CRM data exports on request. Your call recordings live in your CallRail account. We are managers, not owners.
What happens at month 7?
The rate steps from $1,500 to $2,000 as written in the contract. We schedule a 90-minute strategy call at month 6 to review delivery, discuss scope for year 2, and confirm the price step. You can exit at month 6 if you choose not to continue.
What if I want to cancel before month 6?
Pioneer contracts have a 6-month minimum. You can exit without penalty only at a quarterly review gate (months 3 and 6) and only if QER targets were missed. Early exits outside those gates forfeit the remaining pioneer-rate discount — you pay the difference to standard pricing.
Do I pay for ads separately?
Yes. Ad spend goes directly to Google Ads and Meta — you pay the platforms, not us. We recommend starting at $3,500/mo in combined ad spend to hit our baseline QER targets. We set up and manage the accounts; you hold the billing relationship.
How fast can we start?
Provisioning takes 7–10 business days from contract signing: ad account access handoff, HubSpot setup, CallRail provisioning, bilingual landing page launch, and storm-trigger calibration for your geo. Day 1 ads go live on a low-budget warmup.
Why pioneer pricing?
We need the first three case studies with real FL roofing data to validate QER thresholds by spend band. You get the system at a discount. We get proof. It's a straightforward exchange — we're not hiding a catch.
Book your discovery call
30 minutes. We review your current lead flow, confirm geographic fit, and walk through the Roof Signal dashboard. No pitch until you ask for one.
Questions first? hello@vizagrowthlabs.com